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The Simple Department
Your Simple Guide to a 2023 Marketing Plan
As we’re wrapping up 2022 (and wrapping our holiday gifts!), thoughts naturally turn to our goals, hopes, and dreams for 2023. When it comes to 2023 marketing planning, taking a look at the progress you’ve made in 2022 and setting out a SMART (specific, measurable, achievable, relevant, and time-bound) plan for reaching your 2023 goals should be top of your end of year list.
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Tips to Ride Out the Recession as a Small Busines
If you’re a small business owner, you might panic at the first whiff of the word “recession.” When faced with economic uncertainty, it’s all too easy to spiral into doom and gloom and a “batten down the hatches” mentality, but this could result in more harm than good for your business.
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Marketing Tips for the Holiday Shopping Season Part 2
The very best time you can host giveaways through your social account is right before the busy shopping time hits – that means within the next 3-4 weeks. That way you will reach a bunch of new potential customers right as they’re thinking about their holiday gift lists – especially if you boost your giveaway through a collaboration with a creator or by advertising it on your highest-impact social platforms.
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The Holiday Shopping Season Is Coming!
We officially had our first rainy Fall day after an unseasonably warm September on the West Coast, and it immediately made the whole team think of pumpkin spice lattes, cozy movie nights and, of course, the marketing for the upcoming holiday shopping season.
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