Do you need help creating a simple website that works? Not everyone needs a complex, expensive website that takes months to build. Sometimes you just need something straightforward, affordable and effective. We design and build straightforward websites that look good, work well, and get your business found. Ready to get started? Simply choose a package to suit your budget and let’s get building!
Web Kit 1 | $5,525 CAD - $7,650 CAD
No commerce, no complex integrations – a website to help you be found, explain what you do and what makes you special. We will present you with 3 home page design concepts. You choose 1. We build out your complete site. Includes 60-day post-build webmaster support.
Web Kit 1.0 | $5,525 CAD
Everything but the Content
You provide us with the complete site copy, content, images & brand assets and we build you a basic 6-8 page site, including a blog template and sitemap.
Web Kit 1.1 | $7,650 CAD
Add in Words
The Web Kit 1.0 package above, but our talented copywriting team will handle the complete, SEO-friendly copy for your entire 6-8 page site at the beginning of the process.
Web Kit 2 | $12,750 CAD - $17,000 CAD
Simple commerce, but no complex CRM, marketing automation, or integrations outside of your payment portal. We will present you with 3 home page design concepts, along with a user journey map. You choose 1 design concept and sign off on the journey. We build. Includes 60-day post-build webmaster support.
Web Kit 2.0 | $12,750 CAD
Everything but the Content
You provide us with the complete site copy, content, images & brand assets and we build. We will create all the commerce categories, pages needed, blog template, sitemap, shipping options, tax setup, and product templates, but you will be responsible for adding all your products, including images & descriptions.
Web Kit 2.1 | $17,000 CAD
Add in Smart Words+
The Web Kit 2.0 package above, but our talented copywriting team will handle the complete, SEO-friendly copy for your entire site, including 15 product descriptions, at the beginning of the process. Additional product descriptions can also be purchased. We will add all your products, including descriptions & images to your site. You provide us with the info, images, product & price list and we’ll give you back and complete, SEOptimized ecommerce site.
Web Kit 3 | $30,000 CAD - $40,000 CAD
Whether it is Shopify, WooCommerce, BigCommerce, Magento, Commerce Cloud (Salesforce B2C/B2B Commerce) HubSpot CMS, WebFlow or a web platform based entirely in REACT (Gatsby JS for example) - this level of undertaking is for a business that is serious about scaling their online sales and lead generation. The reason these projects have a dramatically higher budget range is because of the amount of planning/mapping and the level of fine tuning multiple layers of technology to be optimized to your business and sales model. This could mean having a wholesale channel as well as a consumer channel for your site - or it could mean integrating multiple Google Product APIs into your platform to create a complete experience for your guests (for example, helping them find the closest retailer while showing live inventory levels and pricing).
You are only doing this level of investment if your website can directly generate AT LEAST $500,000 in annual revenue in sales or leads. This would and should be the most complex type of web project you should engage with us on. Anything beyond this requires a much different type of project/product management, meaning you will want the support that comes with all of the headaches of a bigger agency.
Web Kit 3.0 | $30,000 CAD
Everything but the Content.
We will need at least the site copy outline, content, images and brand assets to help us accurately map out the web experience, but we also need to understand the business processes, software, platforms, CRM, etc... that this website will be, or you want to have talking to in order to make the most of your MQL (Marketing Qualified Leads) and SQL (Sales Qualified Leads) visitors. More importantly, to make the most of this new asset, you should have a fairly strong content marketing plan as making the most of a website like this, means publishing, distributing and promoting your website content to bring traffic to the platform. We would also recommend that you are at least thinking about an annual budget line item that is dedicated to continually adding to and making the website even more productive for you.
Web Kit 3.1 | $40,000 CAD
Add in Smart Words+
For this level of scope, we will be working closely with your team to truly ensure that your brand voice and tone are coming through loud and clear across every pixel on your website. Going beyond commodity based keywords and optimization, a project of this level is really about brand building and perception setting, so much of our time is also going into how we help you plant and prioritize future content for the website to ensure that this beautiful new toy does not collect digital dust.
Website Add-Ons
A big reason why a website, is not a website, is not a website – is because the people who are building it, have a huge impact on the final results. More importantly, how much care, attention to detail and how much the brand is coming to life – will also dramatically impact the final result. Think of your favourite brand of denim. Now think of denim that is either way cheaper, or way more expensive.
Basically, the same thing. But the way they look, fit, feel, how they wear over time – all of that comes from the fact that a different approach, methodology and skill level were used to make essentially the same product. These scope-additions are ways to take that web project even further and make that final result feel special, tailored and unique feeling and looking.
Visual Language Package
$1,870 CAD
Our visual language package is designed to build out your brand if you’ve got a logo and not much else. Includes a Visual Language Guide, templates for social, a collection of stock images & graphics, and your choice of 2 communication templates (please see product description for more details). Does not include logo design. Want to see the impact of visual language on a website? Click here.
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CRM Setup & Integration
$850 CAD
Want a CRM but unsure where to start? Our inbound specialist will work with you to find the best CRM fit for your business, get the account set up for you, and then work with our web team to ensure smooth integration between your website and new CRM. This package does not include the cost of the CRM or any paid plugins needed.
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Integrations Package
By Request
Got some complex integrations you need help with? Fill out this form to give us a better sense of what you need to accomplish, and our integrations team will get back to you with a custom scope of work and quote.
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FAQ
What is a Visual Language?
Visual language is a lot more than a logo and some brand colours. Often it gets lumped into the creation of your brand identity and is usually further defined when brand assets such as business cards, presentations, social graphics and more are created. Visual language makes a huge impact on how your website looks and feels. For example, The Acquisition Group is a website we created with a strong visual language, and Inclera is a website where the client did not have an established visual language. Both sites are similar in terms of number of pages, amount and type of content, structure, and tech build – but they look and feel vastly different. Want a visual language package? Make sure to add one to your cart during checkout.
Why do we hate Shopify?
It’s not that we hate it. We hate that you are asking us to work on it and manage it. Shopify was created so that small business owners could quickly build out and manage their own e-commerce space – and in order to do that, it gives you a very small sandbox. Often clients come to us because they’re trying to make Shopify do something it was not built to do. We can definitely do it and we have probably created a few million-dollar plugin ideas along the way, but Shopify is meant to be done without the need for an agency and help you test your idea – BEFORE you work with an agency to really grow it into something big. Do you think you will exceed $1,000,000 in annual sales? Start to really think about your margins and the total tech costs in operating a fully functional Shopify store. Think you will break through $5,000,000 in annual sales? You should be avoiding Shopify like the plague as it will become an operational and marketing liability – rather than an asset. The craziest thing – you are getting pathetic access to your own data – but it is not your own data, you are just renting it from Shopify!