Marketing Minutes

Insights

Trade Marketing: Your Partner in Retail Success

In today’s competitive retail landscape, getting your product onto store shelves is just the beginning. Successful brands need thoughtful trade marketing strategies that drive sales, build retail partnerships, and create lasting market presence.

Insights

Association Marketing: Building Value Through Brand Identity

At The Simple Department, we’ve learned that associations with powerful brand identities deliver greater member benefits, attract new participants, and create lasting impact in their industries.

Insights

Franchise Marketing: Balancing Brand Consistency and Local Relevance

At The Simple Department, we’ve spent years learning how to navigate this balance, supporting both franchisors and franchisees in achieving their growth objectives.

Insights

Grow, Maximize, Retain: A [Industry] Growth Framework

At The Simple Department, we’ve observed that successful [INDUSTRY] businesses focus on three critical growth drivers: attracting more clients, maximizing the value of each relationship, and extending client retention.

The Simple Department

Your Simple Guide to a 2023 Marketing Plan

As we head into 2023, it's time to re-evaluate your marketing strategy. In this post, we’ll walk you through some simple yet powerful steps to build an effective marketing plan for the new year.

The Simple Department

Tips to Ride Out the Recession as a Small Business

If you’re a small business owner, you might panic at the first whiff of the word “recession.” When faced with economic uncertainty, it’s all too easy to spiral into doom and gloom...

The Simple Department

Marketing Tips for the Holiday Shopping Season Part 2

The very best time you can host giveaways through your social account is right before the busy shopping time hits – that means within the next 3-4 weeks...

The Simple Department

Marketing Tips for the Holiday Shopping Season Part 1

The holiday shopping season is officially here! Ensure your campaigns go off with a hitch and the revenue rolls in this quarter with these helpful tips from our team.

The Simple Department

Say Hello to Simple

If you’re here, you may have already seen our website or our Instagram. Or maybe you just wandered in off Google. Regardless, hello! We’re glad you’re here.